AF Connect


  1. Introduction

AF Connect is a training and education platform build for physicians. AF Connect is provided by AtriCure Europe B.V. (hereinafter: AtriCure), which, when used on this Site, refers to our entire business, including AtriCure, Inc., AtriCure Europe B.V., and all other subsidiaries and affiliates. When we use the words, we or our, we mean AtriCure.

In this Privacy Notice we describe who we are, how and for which purposes we process your Personal Data, how you can exercise your privacy rights and all other information that may be relevant to you.

We did our best to provide you with all information in a clear and readable format. However, if you have any questions about our use of your Personal Data after reading this Privacy Notice, you can of course always contact us through the contact details provided below.

  1. When does this Privacy Notice Apply?

This Privacy Notice is applicable to the Processing by AtriCure of all Personal Data of AF Connect website visitors, Health Care Professionals, sales representatives, and AtriCure Employees. This Privacy Notice does not address the Processing of Personal Data of applicants or employees in the context of their employment relationship with AtriCure.

  1. Who is responsible for your Personal Data?

AtriCure is the Data Controller of the Processing of all Personal Data that falls within the scope of this Privacy Notice. This Privacy Notice indicates what Personal Data are collected and used (processed) by AtriCure and for what purpose, and to which persons or entities the data will or may be provided.

4. Definitions

GDPR The European General Data Protection Regulation, EU 2016/679. The GDPR is effective per 25 May 2018.
Data Controller The legal person, administrative body or any other entity which, alone or in conjunction with others, determines the purpose of and means for Processing of Personal Data.
Data Processor The person or body which processes Personal Data on behalf of the Data Controller, without being subject to the Data Controller’s direct control.
Personal Data Any information relating to an identified or identifiable natural person (e.g., a person whose identity can be established reasonably without disproportionate effort by means of name, address, and date of birth). By way of example but not limitation, video and voice recording are also Personal Data if the video images or the voice recording is identifiable to a natural person. If financial data (such as bank Notices) relate to an identifiable natural person, such information is considered Personal Data.
Processing Any operation or any set of operations concerning Personal Data, including in any case the collection, recording, organisation, storage, updating or modification, retrieval, consultation, use, dissemination by means of transmission, distribution or making available in any other form, merging, linking, as well as blocking, erasure or destruction of Personal Data.


  1. What categories of data are being processed by AtriCure?

AtriCure will collect and process the following categories of Personal Data from you when you are using AF Connect (depending on the relationship we have with you).

  • Personal details:
    First and last name, e-mail address, telephone, address, biography, photos, preferred language.
  • Professional details:
    Title, name and location of the hospital your work for, specialty, LinkedIn profile and PubMed profile, CV, contract details, AF therapy use.
  • System and application access data:
    Login details, system passwords, cookie preference.
  • Travel information
    Preferred departure airport, preferred departure time, flight information.


  1. For which purposes do we process your Personal Data?

Depending on your relationship with us, we may use your Personal Data for the following purposes:


  1. To communicate with you, to respond to your questions and to communicate with you about our programs, products, and services.
  2. For relationship management and marketing, for example, to send you suitable offers and newsletters, as well as to provide customer services, perform account management and communicate recalls.
  3. To offer you the most suitable training, based on your professional profile and place of residence.
  4. For the conclusion and execution of agreements, for administrative purposes such as sending invoices and making payments.
  5. To comply with the law, for example, where tax or business conduct related obligations apply. To comply with relevant laws and regulations, we may need to disclose your Personal Data to government institutions or supervisory authorities.


  1. Cookies

The AF Connect website uses persistent and session “cookies” to help us serve you better on future visits, help you avoid having to re-enter information, and help us improve the functions of our website.

A cookie is a small file that the website places on your computer for future identification purposes. Cookies do not contain or transmit any personally identifiable information from your computer to our website. Should you choose to browse our website without using cookies, if you do not want us to be able to recognize your computer, then you can prevent cookies from being saved by disabling cookies from this website. Please note that it is possible that some features or services on our website may not fully function if cookies are disabled.

Our website makes use of the Google Analytics web service from Google, Inc. Google Analytics also utilizes cookies. Examples of the items of data collected include your operating system, your browser, the AtriCure web page you accessed, and the time and date of your visit. The information generated by the text file about the use of the website will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties when required to do so by law, or where such third parties process the information on Google’s behalf. This use is made anonymously.


  1. Who has access to your personal data?

8.1       Access to your Personal Data within AtriCure

As a global organization, data we collect may be transferred internationally throughout our worldwide organization. Our employees are authorized to access Personal Data only to the extent necessary to serve the applicable purpose and to perform their jobs.

8.2       Access to your Personal Data by third parties

The Personal Data we collect may also be shared with third parties such as a travel agency in order to arrange your journey.

When third parties are given access to your Personal Data, we will take the required contractual, technical and organizational measures to ensure that your Personal Data are only processed to the extent that such Processing is necessary. Third parties will only process your Personal Data in accordance with applicable privacy and data protection regulations.

If your Personal Data are transferred to a recipient in a country that does not provide an adequate level of protection for Personal Data, we will take measures to ensure that your Personal Data are adequately protected, such as entering into EU Standard Contractual Clauses with these recipients.

8.3       The use of your Personal Data by Data Processors

When a third party engaged by us processes your Personal Data solely following AtriCure’s instructions, it acts as a Data Processor. We enter into a data processing agreement with such a Data Processor for the Processing of Personal Data. In this agreement we include an obligation to ensure that your Personal Data is processed by the Data Processor solely to provide services to us.


  1. How is your Personal Data secured?

AtriCure has taken adequate safeguards to ensure the confidentiality and security of your Personal Data. We have implemented appropriate technical, physical and organizational measures to protect Personal Data against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access as well as all other forms of unlawful Processing (including, but not limited to, unnecessary collection) or further Processing. Examples are IT security policies, staff training and secure servers.


  1. How long is your Personal Data retained?

Your Personal Data will be removed or made anonymous when your Personal Data is no longer necessary for the purposes for which the Personal Data was collected.


  1. How can you exercise your Privacy Rights?

Under the GDPR, you have certain rights in relation to your Personal Data. These rights are described below. If you wish to exercise one these rights, please contact us at To ensure an efficient follow-up, we ask you to specify your request and to indicate to which Personal Data your request relates.

You have the right to request access to an overview of your Personal Data, and under certain conditions, rectification and/or erasure of Personal Data. In addition, you may also have the right of restriction of Processing concerning your Personal Data, the right to object to Processing as well as the right to data portability.

To invoke your right of access, rectification, and/or erasure of Personal Data, your right of restriction of Processing, and/or your right to object to Processing as well as to invoke your right to data portability, please contact us by using the contact details at the bottom of this Privacy Notice. Please keep in mind that we may ask for additional information to verify your identity.

If you have given your consent to a certain purpose, you have the right to withdraw your consent at any time. Please keep in mind that withdrawal does not have a retrospective effect.


  1. Contact Details

Questions and comments regarding this Privacy Notice should be sent to


You may also write to us at:

AtriCure, Inc.

Privacy Office

7555 Innovation Way

Mason, OH 45040


A dedicated Data Protection Officer has been assigned for the provision of data protection services to:

Nicolas Albarracin
AtriCure B.V.
De Entrée 260
1101 EE Amsterdam

Should you still believe your request or complaint was not handled satisfactorily by us, you have the right to lodge a complaint with your local data protection supervisory authority. Please contact your local data protection supervisory authority through the contact details on their website.

This Privacy Notice may be changed over time. The most up-to-date Privacy Notice is published on the AF Connect website. This Privacy Notice applies since December 22, 2022. The last modifications to this Privacy Notice were made on December 22, 2022.